Viewpoint

Publications

Robert Morgan and Jean-Louis Bravard co-authored the best selling business book Smarter Outsourcing, which concentrates on the under-exploitation of Outsourcing by corporate executives.

Together they pooled their knowledge and skills in outsourcing to guide Fortune500 executives on how to better use this most flexible of executive tools to counter the competitive nature of today’s globalising market by more fully exploiting the previous investment and geographic spread of service companies to reduce capital requirements and gain rapid expansion, reduce expenditure, increase efficiency and effectiveness under contractual obligation.

The book reached number 6 in the business best seller list and has sold in excess of 28,000 copies world-wide. The Financial Times Prentice Hall (a division of Pearsons) published book has been translated into a number of languages including Spanish, Korean, French, Italian, German and Russian by Pearson’s, the publishers.

Smarter Outsourcing - English

 

Smarter Outsourcing